15 Steps to Bring Your Product to Market

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Brief Background on Don Debelak

Don Debelak has been working with new products and inventions for over 25 years and is the author of four of the best-known invention books of the last 15 years.  He also was the author or Entrepreneur Magazine's Bright Idea column on inventions for over seven years. Don has spent his career marketing products for new and small businesses, writing numerous business plans for raising money, both from investors and banks.  Don has worked with all types of business, especially as a consultant for the University of St. Thomas Small Business Center, from small one man service business to high-tech ventures that are set up to raise money and launch a new product.  Major projects over the last few years include:

  1. Sales of our $100,000 of new products through the DonDebelak.com Catalog Marketing Program including sales to major catalogs such as Solutions, Miles Kimball, Walter Drake, Taylor Gifts and Paragon Gifts.
  2. Introduced Silicon Carbide Diesel Particulate Filters into North America from a Danish inventor in 2004.  2005 sales approached $2 million, 2006 exceeded $5 million and 2007 sales approach $10 million.  Arranged for funding to open a US company to manufacture the product to better serve the market. 
  3. Handling the sales and marketing activities of a manufacturer of  infrastructure equipment for Liquid Natural Gas (LNG) vehicles. Involved also in hydrogen products, fuel cells and other leading edge renewable energy products. Started working full time for this company January 1, 2002.
  4. Consulting with a telecommunications start-up that has developed an adjunct digital telephone switch for rural and suburban markets with low digital demand. Company has raised $1.5 million. I helped write a business plan, uncover the key market opportunity for the company’s technology, and prepare joint venture presentations for Texas Instruments and IBM.
  5. Working with a manufacturer/inventor of towing products to set up a distribution network and manufacturing representatives’ organization.
  6. Helping an inventor position his product for sale to another company, who ended up buying the product line and giving the inventor a five-year employment contract.
  7. Assisted an inventor in negotiating a $3 million private label contract with an $800 million mining products company.  That contract allowed the inventor to raise the money needed for production.
  8. Working with a manufacturer of a new metal improvement process to raise money, reposition the technology, created a new marketing strategy and introduce a new product.
  9. Consulting with 20-25 inventors and small manufacturers for the Minnesota Small Business Development Center on a wide variety of issues and problems.
  10. Directed the Marketing efforts of FultonNet.com, a start up company that sold web enabling software to trucking companies, freight brokers, and major shippers.

 
Author of;

Business Models Made Easy

The Risk-free Entrepreneur: The Idea Person's Guide to Building a Business With Other People's Money

Bringing Your Product to Market: Fast-Track Approaches to Cashing in on Your Great Idea , 2nd Edition

Perfect Phrases for Business Proposals and Business Plans (Perfect Phrases)

Successful Business Models (Entrepreneur Mentor Series)

Entrepreneur Magazine: Bringing Your Product to Market

Streetwise Marketing Plan

Think Big: Nine Ways to Make Millions from Your Ideas

How to Bring a Product to Market for Less Than $5000

Infiltration Marketing

Marketing Magic: Action-Oriented Strategies That Will Help You : Find Customers, Promote Your Products or Services, Create Exciting Marketing Plans, Increase ... Your sale (Expert Advice for Small Business)

Total Marketing: Capturing Customers With Marketing Plans That Work

 

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